Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
The term online advertising is simply a term that relates to advertising over the Internet. In practice if you can find the best terms and phrases that people search for who are interested in your goods and services that is what online advertising is all about. Once you have done that online advertising works best if the pages that these people go to have action areas highlighted so that your visitors know exactly how to purchase the products or services that you are offering. Simple isn't it? Of course at all times your website should be all about helping your prospective customers find what they are looking for, so put yourself in their shoes when you look at your site and imagine if you have met their desires. If you make your site easy to navigate and full of exactly what your prospective customers want then, and only then, will they buy from you. Remember in online advertising less is more.
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